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at Ullswater 'Steamers'



Posted 4th September 2015

Accessibility is key

15 staff working with Ullswater ‘Steamers’ and across the Lake District Estates group are set to embark on a round of intensive accessibility training this autumn to further improve the way ‘Steamers’ assists all of its customers.  

‘Steamers’, have teamed up with the UK’s leading accessibility training providers, The Accessible Training Company, who advise Government and the leading tourism bodies VisitEngland and VisitBritain on how to get accessibility right.

The team on Ullswater value each and every customer they have and want to get the best possible training and advice available to ensure that everyone that sails with them has the best experience possible and really enjoys their day out. With 12 million disabled people in the UK there is a real need to get it right…

Even just a quick glance at the figures shows that it makes sense for every business to do their very best to be as accessible as possible. Currently there are 1.86 million people with some form of sight loss, 9 million people who are deaf or hard of hearing and there over 1.2 million wheelchair users.

The bottom line is that disability affects one in four families in the UK and you would expect tourism businesses to be taking a lead as a result. But the sad fact of the matter is that only 13% of attractions train all their staff in accessibility, one in five shops have no wheelchair access, only 15% of restaurants and shops have hearing loops, 75% of restaurants do not cater for people with visual impairments and that’s just the tip of the ice-berg…

So perhaps now you can see why the team at Ullswater ‘Steamers’ are determined to make sure they and their colleagues get it right.

By working with the Accessible Training Company the team will gain a greater understanding of the Accessible Tourism market, a greater understanding of the potential barriers faced by disabled visitors. They will experienced for themselves some of the real barriers faced by disabled visitors and learn practical tips to overcome these issues. The team will also examine the barriers faced by disabled people visiting Ullswater during each stage of the customer journey (pre-visit, arrival, visit and post-visit) and develop a practical action-plan for each of the issues identified.

Rachel Bell, Ullswater Steamer’s Marketing Manager, said: ‘’During this training course the team will enhance their skills, knowledge and confidence in being able to provide a warm welcome for disabled customers, their families and carers, ensuring that ‘Steamers’ is one of the UK companies taking the trouble to get it right for all of their visitors.’’

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