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Posted 3rd August 2017

Ullswater 'Steamers' ranked 4th most visited paid for attraction in the North West

Latest figures released by VisitEngland’s Annual Attractions Survey place Ullswater ‘Steamers’ as the fourth most visited paid for attraction in the North West - ranking it amongst the regions iconic attractions such as Manchester United’s Museum & Tour Centre and the music lovers haven, The Beatles Story in Liverpool. 

The survey, which is conducted by the national tourism organisation VisitEngland reveals the historic and much-loved Lake District attraction welcomed 380,634.00 visitors onboard their fleet during 2016.

Rachel Bell Head of Marketing & Development at Lake District Estates says:

“We are so proud to be ranked fourth in the North West for most visited paid for attractions. The whole team at Ullswater ‘Steamers’ consistently works hard to make sure the customer experience is always as enjoyable and memorable as possible, and this is evident in the survey’s results. We look forward to continuing to sail with many more visitors in 2017 and beyond.”

For further details of the Annual Visitor Attractions Survey, see the VisitEngland website.

For further information about events and cruises with Ullswater Steamers please visit:




Notes to Editors:

For additional information or to arrange a press trip please contact Sarah Jones on 01539 825052 or e-mail

Ullswater ‘Steamers’ is a family-owned business that has been operating in the tranquil Ullswater Valley since 1859. Today, the company provides a sustainable and environmentally friendly way of linking some of the most iconic walking routes and views in the Lake District National Park. 

Ullswater ‘Steamers’ has one of the largest heritage passenger vessel fleets in England, including the oldest working passenger vessel in the world, Lady of the Lake.

The business’s awards include Gold at CREA’s 2014 and 2015 Green at Heart Award, Gold for the 2013 and 2014 GTBS Visit England award and winner of Cumbria Tourism’s 2011 Sustainable Tourism award, among many others.

The ‘Steamers’ run every day of the year except Christmas Eve and Christmas Day, and prices start at £6.40 for an adult ticket. 

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